Swachh Bharat Abhiyan: Making India Clean & More
September 23, 2014
by Rumani Saikia Phukan
Mahatma Gandhi had rightly said, “Sanitation is more important than Independence”. He was aware of the pathetic situation of Indian rural people at that time and he dreamt of a clean India where he emphasised on cleanliness and sanitation as an integral part of living. Unfortunately, after 67 years of independence, we have only about 30% of the rural households with access to toilets. President Pranab Mukherjee, in his address to Parliament in June 2014, said, “For ensuring hygiene, waste management and sanitation across the nation a “Swachh Bharat Mission” will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”.
First Cleanliness Drive Started on 25 September 2014
A cleanliness drive, just before the formal launch of the Swachh Bharat Abhiyan, was carried out from 25 September till 23 October by all offices up to panchayat level. As a part of the awareness campaign, the Delhi Government also covered more than eight lakh ration card holders by sending sms to their mobile numbers.
Swachh Bharat Launched on 2 October 2014
The Narendra Modi Government launched the “Swachh Bharat” movement to solve the sanitation problem and waste management in India by ensuring hygiene across the country. Emphasising on “Clean India” in his 2014 Independence day speech, PM Modi said that this movement is associated with the economic activity of the country. The prime objective of the mission is to create sanitation facilities for all. It aims to provide every rural family with a toilet by 2019.
Objectives of Swachh Bharat Abhiyan
The objectives of the Swachh Bharat Abhiyan include the following
- Construct individual, cluster and community toilets.
- Eliminate or reduce open defecation. Open defecation is one of the main causes of deaths of thousands of children each year.
- Construct latrines and work towards establishing an accountable mechanism of monitoring latrine use.
- Create Public awareness about the drawbacks of open defecation and promotion of latrine use.
- Recruit dedicated ground staff to bring about behavioural change and promotion of latrine use.
- Change people’s mindset towards proper sanitation use.
- Keep villages clean.
- Ensure solid and liquid waste management through gram panchayats.
- Lay water pipelines in all villages, ensuring water supply to all households by 2019.
What is Modi’s opinion?
Modi has directly linked the Clean India movement with the economic health of the nation. This mission, according to him, can contribute to GDP growth, provide a source of employment and reduce health costs, thereby connecting to an economic activity. Cleanliness is no doubt connected to the tourism and global interests of the country as a whole. It is time that India’s top 50 tourist destinations displayed highest standard of hygiene and cleanliness so as to change the global perception.
Clean India can bring in more tourists, thereby increasing the revenue. He has appealed to the people to devote 100 hours every year to cleanliness. Not only the sanitation programme, Modi also laid emphasis on solid waste management and waste water management. Nitin Gadkari, Union Minister of Rural Development, Drinking Water & Sanitation, said that solid and liquid waste management activities using scientifically proven advanced techniques will be launched in each gram panchayat. Narendra Modi has also directed that separate toilets for boys and girls should be provided in every school in the country by 15 August, 2015.
Modi’s Nominees for Promoting the Swachh Bharat Abhiyan
On 2 October, 2014, Modi nominated nine celebrities from various fields to propagate the mission, considering the new age marketing via social media. The nominated personalities included, Anil Ambani, Mridula Sinha, Baba Ramdev, Kamal Hassan, Priyanka Chopra, Sachin Tendulkar, Salman Khan, Shashi Tharoor and the team of the TV series Taarak Mehta Ka Ooltah Chashmah.
On 25 December, Modi nominated nine more people including the comedian Kapil Sharma, Sourav Ganguly, Kiran Bedi, Padmanabha Acharya, Nagaland Governor, Sonal Mansingh, Ramoji Rao of Eenadu group and Aroon Purie to take forward his “Swachh Bharat Abhiyaan”. Some organisations such as the Institute of Chartered Accountants of India, India Today, Eenadu and the popular “dabbewale” of Mumbai were also nominated to be the torchbearers.
This project is expected to cost over Rs. 2 lakhs crore. Fund sharing between the Central and State Governments and Urban Local Bodies is allocated in the ratio of 75:25. It has been officially stated that for North Eastern and special category states, the allocation of funds is in the ratio of 90:10. To give a boost to the project, the government has sought financial and technical support from the World Bank. Also, all big corporates and private organisations are asked to join the movement as part of their Corporate Social Responsibility (CSR) initiative.
Measures Proposed in 2015-16 Union Budget
Describing Clean India campaign as a “programme for preventive healthcare, and building awareness”, the Finance Minister Arun Jaitley proposed that the donations made to the Swachh Bharat Mission and the Clean Ganga Fund will be eligible for tax deductions under the Income Tax Act. The budget also proposed Swachh Bharat cess on select services at the rate of up to 2 per cent. The resources generated from this cess will be leveraged for funding initiatives towards the campaign.
Construction of 31.83 lakhs Toilets till January 2015
According to government data, in January 2015, 7.1 lakh individual household toilets have been built under this dream project. This number is considered the highest for any month since its launch in October 2014. 31.83 lakhs individual toilets have been built until January 2015. So far, Karnataka is the best performer by achieving 61% of the target while Punjab is the worst performer by achieving 5% of the target.
The Pledge for All
PM Narendra Modi has urged each and every one of us to pledge the following as a part of the Swachh Bharat Abhiyan:
“I will remain committed towards cleanliness and devote time for this. I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness. I will neither litter not let others litter. I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place”.
Let’s Make Swachh Bharat Abhiyan a Success
The PM has rightly asserted that Swachh Bharat Abhiyan should be a combined effort of both the Government as well as the people. We hope that the Swachh Bharat Mission does not become another Nirmal Bharat Abhiyan started by the previous Government in 1999 with the same mission but was far from a success.
Swachh Bharat Abhiyan should not be a mere re-branding exercise. There is no doubt about the fact that change begins at home. Every citizen of the country should take it upon himself to make this campaign a success rather than waiting for the government to do. Let us also hope that we can change the attitude of the people towards hygiene and be the change we want to see.
- The report for the cleanest cities has been released by the government. The survey conducted in the 476 cities shows Mysore to be the cleanest city in India West Bengal has made a strong place in the list as 25 cities from the state made it to the list of top 100. For More Details you can refer the following link.(http://www.mapsofindia.com/government-of-india/swachh-bharat-abhiyan.html)
- Swachh Bharat mission head Vijaylakshmi Joshi had resigned from her post in September 2015. Her resignation came even before the Swachh Bharat mission has completed a year.
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Swachh Bharat Abhiyan Essay, an important topic for any selection either for Job or Admission. A pollution free clean India would be the best tribute to the nation. Swachh Bharat Abhiyan is a cleanliness mass movement organized by the government of India and takes into action by the honorable Prime Minister Mr. Narendra Modi. This is the most valuable expedition which everyone must be aware of for the bright future of India.
It is a national level campaign run by the Indian Government to cover all the backward statutory towns to make them clean. This campaign involves the construction of latrines, promoting sanitation programs in the rural areas, cleaning streets, roads and changing the infrastructure of the country to lead the country ahead.
The main aim of cleanliness campaign is to disseminate the mission as an awareness program globally. This program involves the construction of bathrooms in public areas, promoting sanitation awareness in rural areas, cleaning streets, bringing behavioral changes to people, and converting India an ideal country before the world. Agreeing to this campaign nine people would first invited to the program and continue the chain likewise, this way there would be a huge chain of people who can involve in this campaign and make it a success. By the completion of the cleanliness program, it would indirectly draw the attention of business investors in India and also tourist attraction would be more from all over the world.
Swachh Bharat Abhiyan is a Swachh Bharat mission led by the government of India to make India a clean India. This campaign was launched officially by the government of India on 145th birthday anniversary of the great person, Mahatma Gandhi on 2nd of October, 2014. It was launched at the Rajghat, New Delhi. The government of India has aimed to make India a clean India by 2nd of October 2019 (means 150th birth anniversary of the Mahatma Gandhi) through this campaign.
India became far from cleanliness after 67 years of independence. Therefore this mission is a serious campaign started by the Government of India to establish the country completely clean and sanitization with various programs.
The campaign of Swachh Bharat is a biggest ever cleanliness drive of the India during the launch of which around 3 million government employees and students from schools and colleges were participated. On the day of launch, Prime Minister has nominated the names of nine personalities of India to initiate the campaign in their own areas and own decided dates as well as promote the campaign to common public. He also had requested to all nine personalities to invite other nine people from their own end individually to participate in this event as well as continue this chain of inviting nine people until the message reach to each and every Indian people.
The completion of this mission would indirectly draw the attention of business investors in India, enhance the GDP growth, draw tourists attention from all over the world, bring variety of sources of employment, reduce health costs, reduce death rate, and reduce lethal disease rate and many more. Clean India would bring more tourists and enhance its economic condition. The Prime Minister of India has requested to every Indian to devote their 100 hours per year for the cleanliness in India which is very sufficient to make this country a clean country by 2019. Swachh Bharat has also started to get some fund for this campaign.
Together you can make the change. An Eco-friendly society is always needed its citizen to be healthy and clean in every face of life. This program will bring togetherness among people and take care of the citizen of India and take care of you.
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